Workforce News

The NAM and the MI’s Creators Wanted initiative has rolled out a new online game for students, teachers, parents, guidance counselors and emerging workers nationwide. The “Making the Future” experience is a choose-your-own-adventure video that helps gamers think better of modern manufacturing.

The details: The experience aims to address misperceptions about the industry and to connect with today’s tech-savvy student and job seeker. With the ability to choose levels of difficulty and navigate the interactive experience differently based on choices and answers, gamers will bust myths, crack codes and solve problems to earn their badges as creators.

Familiar approach: The game is using the “learn by doing” philosophy at the core of the in-person Creators Wanted mobile experience to excite and educate potential manufacturers and individuals who influence career choices about the growth, reward and opportunity in the industry, as well as the talents and attributes that are a part of manufacturing careers.

Creators Wanted tour anywhere: “Where the mobile experience can’t be physically, we figured out a way to replicate it into a digital experience for anyone across the country to access,” said NAM Senior Vice President of Communications and Brand Strategy Erin Streeter. “We’ve designed this entire campaign to meet people where they are with the right messages and at the right times.”

Access point: The new interactive game is now live on the CreatorsWanted.org website. It represents another major development by the NAM and MI teams to broaden the reach and impact of the Creators Wanted campaign beyond in-person tour stops and COVID-19 crowd limitations.

Last word: “We’re sharing comprehensive online tools that not only get the next generation of talent excited but also teach them how to take the next step and become a manufacturer,” said MI Executive Director Carolyn Lee. “These tools are ideal for manufacturers, teachers, parents, government officials … really anyone who wants to help kids and emerging workers see how they can create their future in America. We hope manufacturers will share these resources with education partners and their teams, so they can share with kids and job seekers.”