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Samsung Calls on its Network to Support Local Communities

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Samsung partnered with the Dallas Mavericks to feed health care workers at COVID-19 testing sites.

As a large manufacturer with employees spread across the United States, Samsung Electronics North America is leveraging its extensive network to help local communities strengthen their responses to COVID-19. The company has already donated $4.3 million in COVID-19 relief to partners in neighborhoods where a majority of Samsung’s U.S. employees live and work. David Steel, executive vice president and head of corporate affairs for Samsung Electronics America, says that the company’s strong relationships with local communities have helped them to distribute that funding effectively—from providing technology to aid frontline workers to assisting school systems with their transition to remote learning.

“We chose to support local needs in the states with our largest workforce—we partnered with organizations that are really on the front lines in those communities, whether they’re food banks or educational organizations,” said Steel. “Our local communities are so important to us, and we wanted to help them through this time of need.”

Samsung has also expedited some of its planned contributions to support teachers and students. Solve for Tomorrow is Samsung’s annual nationwide contest designed to boost interest and proficiency in science, technology, engineering and math among public school students in grades 6-12. Samsung cancelled the final events scheduled for this spring due to COVID-19, but instead of holding the contest, the company was still able to expedite much of the $3 million in technology to the schools involved in order to help them transition to distributed learning programs.

“After 10 years of the Solve for Tomorrow contest, we’ve built close ties with a whole network of STEM education teachers in schools around the country,” said Steel. “We were able to reach out to many of them and understand their needs as they were transitioning to this new way of teaching and learning, and we were able to help with the technology and supplies that would help underserved schools make this transition.”

Samsung has also long been involved in efforts to support manufacturers and STEM education nationwide. The company was a founding sponsor of Heroes MAKE America, a Manufacturing Institute initiative that equips transitioning service members, veterans and military spouses with the skills and certifications they will need for rewarding careers in manufacturing. Samsung’s grant to the program included financial resources as well as laptops and other key technology for its training locations.

“Our philosophy is that a company thrives with its community,” said Steel. “So for us to be successful, we need our local community to be successful.”

“Manufacturers are dedicated to the health and safety of the people who work in our facilities, live in our neighborhoods and rely on us for the necessities they use every day,” said Executive Director of The Manufacturing Institute Carolyn Lee. “We are committed to supporting our employees and our communities—both now and always. Samsung’s local support is a great example of how manufacturers are rising to respond to this crisis.”

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