“The Superhero Generation”: Microsoft and York Exponential Collaborate on Upskilling

Residents of York, Pennsylvania, will proudly tell you about the role it played in the “Arsenal of Democracy” during World War II. Today, the town is drawing on that manufacturing heritage as it adapts to the digital age. And among the leaders of the transformation is the collaborative robotics startup York Exponential, which has partnered with Microsoft’s new skills initiative to help York residents get the education they need for high-tech manufacturing jobs.

The initiative: Microsoft’s global skills initiative is designed to help 25 million people worldwide gain digital skills by the end of the year. It is intended to offer rising and mid-career professionals the skills they need to succeed in a changing economy—both during and after COVID-19. The program also includes partnerships with local companies like York Exponential that seek to upskill workers.

“If there’s maximum digital transformation in the U.S. post-COVID, we believe there is capacity in the United States for the manufacturing sector to absorb more than a million new roles in technology,” said Microsoft Philanthropies General Manager of Digital Inclusion Naria Santa Lucia.

How it works: Microsoft uses LinkedIn data to identify jobs that are in demand, projected to grow in the future and accessible to applicants without a related degree. It offers free learning content to help people develop the skills those jobs require, including soft skills like virtual collaboration. The initiative also offers certifications and job-seeking tools to connect people with applicable jobs.

In practice: York Exponential is looking to add well-rounded employees—new workers proficient in digital skills as well as experienced workers who can gain new qualifications, said CEO John McElligott. The company is combining its own community outreach with Microsoft’s curriculum and skill tools to help new and existing employees alike gain the qualifications they need to be successful.

Why partnerships matter: Partnerships like this one offer exponential benefits by joining large-scale training efforts and resources with local talent.

• From Microsoft: “The most important consideration is locally-based entities that are trusted by the community,” said Santa Lucia. “If we’re going to change this economy and who has access to it, it’s about the networks you’re introduced to and who is going to connect you where you need to go. The content is important, but it’s really about that personal connectivity. That’s how we get to jobs.”
• From York Exponential: “Communities like us are often overlooked,” said McElligott. “People go to major metropolitan areas and big cities. So the fact that we’re having these discussions with Microsoft means a lot—an initiative of this size could have an outsized impact on a community as small as us.”

The last word: “This generation growing up today is the superhero generation,” said McElligott. “They grew up watching the Avengers, in a world where everything is robotics and superpowers. They are primed to do amazing things with technology—and to build things for their families, their communities and their country.”

October is Manufacturing Month and a perfect time to check out the exciting careers and training opportunities available from companies like Microsoft and York Exponential. There are still many events left, including an October 28 capstone event presented by Microsoft and called “Creators Wanted: Empowering a Diverse and Sustainable Manufacturing Workforce.” You can find the list of events at creatorswanted.org.  

Residents of York, Pennsylvania, will proudly tell you about the role it played in the “Arsenal of Democracy” during World War II. Today, the town is drawing on that manufacturing heritage as it adapts to the digital age. And among the leaders of the transformation is the collaborative robotics startup York Exponential, which has partnered with Microsoft’s new skills initiative to help York residents get the education they need for high-tech manufacturing jobs.

The initiative: Microsoft’s global skills initiative is designed to help 25 million people worldwide gain digital skills by the end of the year. It is intended to offer rising and mid-career professionals the skills they need to succeed in a changing economy—both during and after COVID-19. The program also includes partnerships with local companies like York Exponential that seek to upskill workers.

“If there’s maximum digital transformation in the U.S. post-COVID, we believe there is capacity in the United States for the manufacturing sector to absorb more than a million new roles in technology,” said Microsoft Philanthropies General Manager of Digital Inclusion Naria Santa Lucia.

How it works: Microsoft uses LinkedIn data to identify jobs that are in demand, projected to grow in the future and accessible to applicants without a related degree. It offers free learning content to help people develop the skills those jobs require, including soft skills like virtual collaboration. The initiative also offers certifications and job-seeking tools to connect people with applicable jobs.

In practice: York Exponential is looking to add well-rounded employees—new workers proficient in digital skills as well as experienced workers who can gain new qualifications, said CEO John McElligott. The company is combining its own community outreach with Microsoft’s curriculum and skill tools to help new and existing employees alike gain the qualifications they need to be successful.

Why partnerships matter: Partnerships like this one offer exponential benefits by joining large-scale training efforts and resources with local talent.

• From Microsoft: “The most important consideration is locally-based entities that are trusted by the community,” said Santa Lucia. “If we’re going to change this economy and who has access to it, it’s about the networks you’re introduced to and who is going to connect you where you need to go. The content is important, but it’s really about that personal connectivity. That’s how we get to jobs.”
• From York Exponential: “Communities like us are often overlooked,” said McElligott. “People go to major metropolitan areas and big cities. So the fact that we’re having these discussions with Microsoft means a lot—an initiative of this size could have an outsized impact on a community as small as us.”

The last word: “This generation growing up today is the superhero generation,” said McElligott. “They grew up watching the Avengers, in a world where everything is robotics and superpowers. They are primed to do amazing things with technology—and to build things for their families, their communities and their country.”

October is Manufacturing Month and a perfect time to check out the exciting careers and training opportunities available from companies like Microsoft and York Exponential. There are still many events left, including an October 28 capstone event presented by Microsoft and called “Creators Wanted: Empowering a Diverse and Sustainable Manufacturing Workforce.” You can find the list of events at creatorswanted.org.  

Residents of York, Pennsylvania, will proudly tell you about the role it played in the “Arsenal of Democracy” during World War II. Today, the town is drawing on that manufacturing heritage as it adapts to the digital age. And among the leaders of the transformation is the collaborative robotics startup York Exponential, which has partnered with Microsoft’s new skills initiative to help York residents get the education they need for high-tech manufacturing jobs.

The initiative: Microsoft’s global skills initiative is designed to help 25 million people worldwide gain digital skills by the end of the year. It is intended to offer rising and mid-career professionals the skills they need to succeed in a changing economy—both during and after COVID-19. The program also includes partnerships with local companies like York Exponential that seek to upskill workers.

“If there’s maximum digital transformation in the U.S. post-COVID, we believe there is capacity in the United States for the manufacturing sector to absorb more than a million new roles in technology,” said Microsoft Philanthropies General Manager of Digital Inclusion Naria Santa Lucia.

How it works: Microsoft uses LinkedIn data to identify jobs that are in demand, projected to grow in the future and accessible to applicants without a related degree. It offers free learning content to help people develop the skills those jobs require, including soft skills like virtual collaboration. The initiative also offers certifications and job-seeking tools to connect people with applicable jobs.

In practice: York Exponential is looking to add well-rounded employees—new workers proficient in digital skills as well as experienced workers who can gain new qualifications, said CEO John McElligott. The company is combining its own community outreach—including through its training school, the Fortress Academy—with Microsoft’s tools to help students and employees gain the qualifications they need to be successful.

Why partnerships matter: Partnerships like this one offer exponential benefits by joining large-scale training efforts and resources with local talent.

• From Microsoft: “The most important consideration is locally-based entities that are trusted by the community,” said Santa Lucia. “If we’re going to change this economy and who has access to it, it’s about the networks you’re introduced to and who is going to connect you where you need to go. The content is important, but it’s really about that personal connectivity. That’s how we get to jobs.”
• From York Exponential: “Communities like us are often overlooked,” said McElligott. “People go to major metropolitan areas and big cities. So the fact that we’re having these discussions with Microsoft means a lot—an initiative of this size could have an outsized impact on a community as small as us.”

The last word: “This generation growing up today is the superhero generation,” said McElligott. “They grew up watching the Avengers, in a world where everything is robotics and superpowers. They are primed to do amazing things with technology—and to build things for their families, their communities and their country.”

October is Manufacturing Month and a perfect time to check out the exciting careers and training opportunities available from companies like Microsoft and York Exponential. There are still many events left, including an October 28 capstone event presented by Microsoft and called “Creators Wanted: Empowering a Diverse and Sustainable Manufacturing Workforce.” You can find the list of events at creatorswanted.org.  

Would you believe that one apprenticeship program could add $45,000 to its graduates’ salaries? It sounds incredible, but that figure is from a new study by Opportunity America and the Brookings Institution. And the program in question is Kentucky FAME, part of the wider FAME program that was originally founded by Toyota before its stewardship was transitioned to The Manufacturing Institute. FAME is now operating in 14 states.

As regular Input readers know, FAME students earn a two-year associate degree while working in their sponsor’s manufacturing facility as an Advanced Manufacturing Technician (AMT). This new study shows how much the students—and by extension their employers—get out of the deal.

Here are some highlights:

• The need for apprenticeships: “Today, two-thirds of jobs require some postsecondary education or training—not necessarily a four-year college degree, but some more specialized technical or nontechnical preparation for the world of work.”
• FAME’s effectiveness: “FAME participants were significantly more likely than non-FAME participants to complete their program of study—roughly 80 percent of FAME students graduated, compared with 29 percent of non-FAME students.”
• The results: “Five years after completion, FAME graduates were earning nearly $98,000, compared to roughly $52,783 for non-FAME participants—a difference of more than $45,000 a year.”
• The seal of approval: “Graduates’ reviews of the FAME experience were overwhelmingly positive. A total of 97 percent said they felt that enrolling in FAME was the right decision for them, and all but 3 percent said they would recommend it to a close friend or relative.”

The MI says: MI Vice President of Strategic Initiatives Gardner Carrick said of the study, “The results are amazing and confirm that FAME is a global-best program. We hope manufacturers will join us in expanding FAME to their community and offering people across the country the chance to see similar success.”

Publicity alert: Check out a story about the report in The Wall Street Journal (subscription). Meanwhile, Opportunity America hosted a webinar about the study yesterday, featuring Carrick among other speakers.

. . . and more: The MI and FAME are hosting a “FAME Live!” virtual event tomorrow, Oct. 21. Manufacturers with open skilled maintenance positions are invited to tune in here.

Manufacturing is a key driver of the American economy—but how does manufacturing in the United States stack up against the rest of the world?

Recently, The Manufacturing Institute and KPMG—a professional services firms providing innovative business solutions and audit, tax, and advisory services—released a new assessment of the cost of doing business in the manufacturing sector for the United States and 16 other major manufacturing exporting nations around the globe.

High costs, but high value: The study found that primary costs (compensation, property, utilities, taxes and interest rates) in the U.S. are on average 16% higher than in the other markets—yet the U.S. ranks fairly high on the list overall at #5.

• Another number bears that out: over the past decade, foreign direct investment in U.S. manufacturing has jumped from $569.3 billion in 2006 to a record $1,785.7 billion in 2019.

The benefits of tax reform: Tax reform made the U.S. a more desirable location for manufacturers, the study found. It compared how the U.S. would have ranked with its pre-reform corporate tax rate of 40% (the combined federal and state tax rate) instead of the post-reform corporate rate of 27%. With the old rate, the U.S. would have ranked only 11^th.

The benefits of skilled workers: A major U.S. advantage is its supply of high-skilled workers. According to the study, the U.S. ranks at the top of the list for real value added per employee, along with Ireland and Switzerland. As manufacturing has become increasingly advanced, the need for sophisticated employees keeps growing.

While it’s true that American manufacturing requires more skilled workers, as The Manufacturing Institute has previously shown, the existing workforce is still a big draw due to its productivity.

The bottom line: The United States is an attractive location for manufacturers, despite relatively high costs, because of high worker productivity and the overall business environment.

The last word: “We need to continue to push the envelope of technological innovation and workforce development and recruitment in the manufacturing sector,” said Chad Moutray, chief economist for the National Association of Manufacturers and director of the Center for Manufacturing Research at The Manufacturing Institute. “These efforts will serve to strengthen the sector overall, but also help to maintain the nation’s global competitiveness.”

MFG Day 2020 looked a little different from last year, as the events celebrating modern manufacturing happened online instead of in person. But even amid the pandemic, there was a widespread outpouring of support for manufacturing, including from many policymakers. Here are some highlights, and a look at what’s next.

Bipartisan celebrations: The White House issued a proclamation on Thursday night designating Oct. 2 as National Manufacturing Day, while at least 28 governors and leading members of Congress marked the occasion by proclamation or on social media.

Illinois manufacturers have a proud history of ingenuity, innovation and resilience. And, despite the extraordinary challenges presented by COVID-19, they continue to persevere by adapting operations and offering life-saving solutions to this crisis. https://t.co/5Vg9gbzpr1

— Governor JB Pritzker (@GovPritzker) October 2, 2020

On #NationalManufacturingDay, we celebrate the more than 4,000 manufacturers who call Maryland home. Their incredible innovation and creativity have been on display more than ever this year, and we are grateful for their many contributions to our state & to our nation. #MFGDay20 pic.twitter.com/m2pPhGFseE

— Governor Larry Hogan (@GovLarryHogan) October 2, 2020

On National Manufacturing Day, we celebrate one of Ohio's most important industries, and the innovation and skill of manufacturing workers everywhere. #MFGDay20 pic.twitter.com/9AJfLEmeSC

— Sherrod Brown (@SenSherrodBrown) October 2, 2020

Hoosier manufacturers lead the world in innovation and growth. On #MFGDay20 we celebrate all the workers and job creators who build high-quality, made-in-America products that drive our economy forward. @MfgDay @TheMfgInstitute @ShopFloorNAM #CreatorsWanted pic.twitter.com/ubxPiKKvVZ

— Jackie Walorski (@RepWalorski) October 2, 2020

Virtual shop floor tours: Meanwhile, hundreds of manufacturers—in 49 states—invited students to “tour” their facilities via virtual events.

Proud to join our industry today to recognize the importance of modern manufacturing and inspire the next generation of talent nationwide. https://t.co/IOQMCwnCcV #CreatorsWanted @TheMFGInstitute @ShopfloorNAM #MFGDAY20

— Caglayan Arkan (@Caglayan_Arkan) October 2, 2020

PTC is bringing #MFGDay2020 to life (and virtually, of course). Learn how we’re celebrating the next generation of #manufacturers.

[@MfgDay]

— PTC (@PTC) October 2, 2020

Modern day #manufacturing has evolved tremendously and I’m proud we were able to offer a glimpse of it to students nationwide who joined @SchneiderElec's virtual manufacturing tour and panel discussion as part of today’s @ShopFloorNAM's #MFGDAY2020 event. #creatorswanted pic.twitter.com/rpMrRKLGtA

— Annette Clayton (@AClaytonBoard) October 2, 2020

News coverage: MFG Day was also covered by traditional publications. Watch NAM President and CEO Jay Timmons on Yahoo! Finance discussing MFG Day and the need to practice safe social behaviors to combat COVID-19. And read two op-eds by Manufacturing Institute Executive Director Carolyn Lee on the importance of MFG Day, in the Indianapolis Star and Pittsburgh Tribune-Review.

Still more to come: Be sure to join us on Tuesday, Oct. 13, at 12:00 p.m. EDT for another flagship event (presented by Walmart) on how manufacturers are stepping up in response to COVID-19. You can also find more events throughout October on CreatorsWanted.org.

And don’t forget to share your own celebrations of manufacturing by using the hashtags #MFGDay20 and #CreatorsWanted on social media.

Today is MFG Day 2020—the year’s largest day of action for modern manufacturing. But it doesn’t stop there: MFG Day launches a month full of manufacturing events, as companies and educational institutions show students, parents, teachers and community leaders the great careers that manufacturing has to offer.

A new look: Thanks to the pandemic, the annual tradition of manufacturing open houses has been transformed into a series of mostly virtual events. This year’s MFG Day will be like no other, offering opportunities for more connection and participation across the industry and country without the limitations of physical events and travel. Hundreds of events will be held throughout October.

A full schedule of national, local and regional events can be found at creatorswanted.org. The Manufacturing Institute is also hosting a series of flagship virtual events, including “Creators Wanted: A Program for America’s Students” today at 12:00 p.m. EDT, presented by Salesforce, PTC and Rockwell Automation, and “Creators Wanted: A Program for America’s Teachers” on Monday, Oct. 5, at 12:00 p.m. EDT, presented by PTC. Share these programs with your networks!

A word from the MI: “As we celebrate MFG Day across the country over the next month, we are reminded of the important role that modern manufacturing plays in each of our lives. From the masks and clothes we wear to the food we eat, modern manufacturing is at the heart of our country and, as the pandemic continues, will lead the way to our recovery and renewal,” said MI Executive Director Carolyn Lee. “This year’s MFG Day, more so than ever before, is a uniquely powerful opportunity to bring awareness to the high-paying, rewarding and meaningful career opportunities in our industry and to open minds to what’s possible with a career in modern manufacturing.”

And . . . Make sure to use the right hashtags to amplify the story of MFG Day: #MFGDay2020 and #CreatorsWanted.

The success of MFG Day every year depends on the grassroots efforts of manufacturers and manufacturing-supporting organizations across the country. While COVID-19 has changed many MFG Day plans, it hasn’t changed that core reality. But this year, those efforts will be enhanced by virtual MFG Day events organized by The Manufacturing Institute.

• First, on Friday, Oct. 2, at 12:00 p.m. EDT, there’s a program for America’s students headlined by The Space Gal, Emily Dawn Calandrelli, host and co-executive producer of Netflix’s Emily’s Wonder Lab and FOX’s Xploration Outer Space. It’s designed to get students excited about opportunities in the manufacturing industry. The program is presented by Salesforce, PTC and Rockwell Automation, and you can find more information here.
• Second, on Monday, Oct. 5, at 12:00 p.m. EDT, there’s a program to help teachers learn more about what’s possible for their students in a modern manufacturing career. The program is headlined by Allen Gannett, technology entrepreneur and author of “The Creative Curve,” and presented by PTC. You can find more information and register for the event here.

Stay tuned: The MI will be announcing more events in the coming days, including an event for parents—presented by Walmart—highlighting the impact of manufacturers during the pandemic and featuring an interview by legendary broadcaster Elvis Duran.

The strategy: “MFG Day has always been a grassroots movement led by innovative manufacturers. In the face of this year’s challenges, we’re responding by creating opportunities to reach more students, parents and educators,” said MI Executive Director Carolyn Lee. “We are really excited about our opportunity to extend MFG Day with digital programming into more homes and communities, including underrepresented communities, and improve the perception of modern manufacturing careers more broadly.”

As a kid, Amanda Wade Hodges designed intricate items with her dad for her school’s Machine Day and created complicated Halloween costumes. Today, she credits those early childhood experiences with setting her on the path toward a creative manufacturing career.

Hodges is a process engineer at BASF Corporation’s site in Chattanooga, Tennessee, and has been selected as one of The Manufacturing Institute’s 2020 STEP Ahead Emerging Leaders. Emerging Leaders represent the future of the industry and have demonstrated exceptional accomplishments at the beginning of their careers.

What she’s doing: At BASF, Hodges uses a Lean Six Sigma program to cut waste and deploy funding effectively, while also serving as a leader in the company’s environmental impact, health and safety initiatives. These skills enabled her to support the company’s COVID-19 response efforts.

• Since March, Hodges has helped BASF make changes to its operations and facilities, which included the implementation of precautionary measures like health screenings and mandatory mask wearing. To reduce the risk of exposure, BASF employees are asked to practice the same safety precautions at home and in the community as they do at BASF facilities.
• In early July, BASF launched its internal “Pledge to Protect” campaign to encourage employees to share why they wear face coverings, practice social distancing and clean and disinfect. “Our priority remains the health and safety of our employees, contractors and communities,” says Hodges.

A manufacturing advocate: Hodges is committed to helping kids get the same early exposure to STEM and manufacturing that she did.

• She participates in local STEM Days in the Chattanooga community, where she encourages kids to pursue careers in industries like manufacturing.
• She also works with BASF’s Kids’ Lab at a local elementary school during National Chemistry Week.
• And last, she volunteers at her alma mater, the University of Tennessee at Chattanooga, in order to connect with young people who are interested in the field. “Every day comes with new challenges and opens doors to be innovative,” she says.

A word of advice: “My advice to young women considering manufacturing is to just give it a try,” says Hodges. “Jobs in manufacturing are very diverse in the requirements and skills needed. Manufacturing utilizes a variety of skillsets, from conceiving an idea to completing the product to shipping it to the customer. I would encourage women to investigate the different opportunities, because they may surprise you.”

The 2020 STEP Ahead Awards will be held virtually on Thursday, Sept. 24, 2020, 6:00–7:00 p.m. EDT. To register to watch, please click here.

Kayleigh Hogan remembers building piggy banks out of pump parts during “Bring Your Child to Work Day.” Those visits to manufacturing facilities proved to be formative: the daughter of not one, but two STEM professionals in manufacturing, Hogan is now a mechanical asset engineer at Covestro LLC and one of the honorees of the Manufacturing Institute’s 2020 STEP Awards.

“I remember seeing pumps being machined and painted on massive assembly lines,” says Hogan. “At the time, I didn’t realize that this wasn’t quite the stereotypical workplace setting, but I liked that my parents’ work had such tangible results.”

What she does: Today, Hogan manages a $14-million maintenance budget and leads vital capital projects for Covestro’s environmental control, utilities and infrastructure unit. Covestro’s core product lines include raw materials for health-care products such as specialty films for face shields and thermoplastic polyurethane for face masks, which means the company was well placed to respond to COVID-19. Covestro also produces personal protective equipment such as “ear savers” for masks and materials used in drug delivery devices, ventilators and oxygen concentrators.

The award: Hogan is one of the 130 recipients of the 2020 STEP Ahead Awards. These awards honor women who excel in manufacturing careers and act as role models to current and future women workers in the industry. For Hogan, the STEP Ahead Award confirmed that she’s making a difference in her workplace and community. She is honored to be in the company of so many other extraordinary women leading the manufacturing industry.

“It is a truly a humbling experience to see the company I’m in as a STEP honoree,” says Hogan. “The STEP Ahead alumnae community of phenomenal women is amazing, and I’m so excited to meet them in person someday. Receiving this honor also makes me realize how many other remarkable women I know that work in manufacturing who deserve recognition for all that they do.”

Words of advice for other women: “Come join us!” says Hogan. “New ideas are always needed, and fresh new faces are some of the best catalysts for change. Without diverse people and new ideas around the table, there is little hope to meet the ever-changing demands of manufacturing. Never underestimate what your ideas can bring about; your idea may just be the one thing the conversation needed to really get off the ground.”

The 2020 STEP Ahead Awards will be held virtually on Thursday, Sept. 24, 2020, 6:00–7:00 p.m. EDT. To register to watch, please click here.