Electronics Manufacturer Sparks Inspiration in NYC
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Sign up hereManufacturers nationwide are answering our nation’s call and finding creative ways to support of the COVID-19 response effort—including at the epicenter of the pandemic in the United States.
Adafruit Industries, an open-source electronics hardware company based in New York City, has retooled their facilities to make two in-demand products: personal protective equipment for health care professionals and electronics for critical medical devices. Currently, the company is working with the New York City government as well as care centers like The Mount Sinai Hospital to deliver face shields, but they have also received requests for electronic components of essential medical machines, including motor controls and pressure sensors for ventilators.
In addition to the new products rolling off the assembly line, some of the items Adafruit was already developing are now being repurposed for medical needs. For example, the company produces thermal cameras and imagers the size of a finger that can determine the temperature of what they are seeing with no contact. Traditionally, these cameras are used for controls in heating, ventilation and air conditioning—but today, those sensors are being used in medical devices for contactless fever screening as part of the coronavirus defense.
Adafruit’s founder and owner Limor Fried highlighted the importance of clear communication with employees and staff—and credited Adafruit’s workers with pulling together in the face of ongoing challenges.
“I think that day-to-day consistency and clear messaging and the tools we have—masks, temperature checks, sanitation protocols—it’s just part of the job,” said Fried. “If you have really good people and trust and transparency, you can get the job done.”
Fried is also a 2019 STEP Ahead Honoree, a distinction conferred by The Manufacturing Institute—the National Association of Manufacturers’ workforce and education partner—to recognize women in science, technology, engineering and production careers who exemplify leadership within their companies. As the head of a 100 percent woman-owned business, she hopes that Adafruit’s role can help inspire young women around the country.
“There are little girls that are scared about what this pandemic is,” said Fried. “But they should know that there’s a woman-owned manufacturer working to combat this virus right in New York City.”
As manufacturers nationwide pull together to create medical equipment and deliver essential products, Fried is confident that the industry will be able to help the country overcome the pandemic.
“This is the epicenter,” said Fried. “But it’s also the epicenter of really tenacious, smart people who are going to see this through.”
“Across the country, the men and women who make things in America are delivering for their communities and their country,” said President and CEO of the National Association of Manufacturers Jay Timmons. “I could not be more proud of their incredible work or more grateful for their commitment to the cause.”
How One Manufacturer Is Helping School Labs 3-D Print Protective Gear
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Sign up hereAs manufacturers address COVID-19, they’re not only producing critical equipment and everyday necessities. They’re also helping their communities lend a hand. Behlen Mfg. Co., a global leader in steel fabrication based in Columbus, Nebraska, organized local labs with 3D printers to develop printable protective gear for health care workers.
Working alongside the labs at the local middle schools, high schools and college, Behlen is producing protective National Institutes of Health–approved face shields developed by Design That Matters around the clock. With schools closed, principals and staff are coming in during the day and on the weekends to gather completed equipment and reload the machines. Two weeks after they first began discussing the program, the company had already helped to provide 255 shields to local hospitals, another 25 to local dentists and 15 to a local nursing home—with many more on the way.
Behlen also expects to ramp up production. A former employee who is now the director of the plastic injection molding lab at a local college has been working on a more sophisticated mold for the mask’s framework. Once that work is complete, they believe they could cut production time from 2.5 hours per mask to just 20 seconds.
“We need to be leaders out there and think outside the box,” said Behlen Mfg. Co. General Manager for Customer Fabrication Heather Macholan. “All of us in manufacturing have untapped skills—and right now, we need to be innovators even more so than we already are.”
Macholan also spoke from a personal perspective about the work Behlen is doing. As a 2013 honoree of The Manufacturing Institute’s STEP Ahead Awards, which celebrate women in science, technology, engineering and production careers who exemplify leadership within their companies, Macholan is proud to help her company serve as a model for young people who might be interested in working in the manufacturing industry one day.
“It’s a way for me to close the loop,” said Macholan. “Kids who are involved in science, technology, engineering and math programs are seeing from our work that manufacturing can make a difference—even in a pandemic. Maybe it’ll spark some innovation, and maybe it’ll encourage somebody who hadn’t thought about it before to go into those types of fields. To me, that’s what’s most gratifying.”
Macholan encouraged other businesses to use untapped skills and resources to support the effort, whether by rethinking existing processes or coming up with new projects to deliver essential needs.
“Manufacturers are masters of dealing with chaos,” said Macholan. “We know how to think on our feet. We know how to change things to meet the needs of the customers. That’s what we provide—and that’s how we will weather this storm.”
“Innovation is at the heart of what manufacturers do every day,” said National Association of Manufacturers President and CEO Jay Timmons. “As we confront this serious challenge, the dedicated efforts of manufacturers across the country are making progress possible.”
Manufacturers Step Up for Their Communities
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Sign up hereAcross the country, the men and women who make things in America are working tirelessly to combat the COVID-19 pandemic. At ID4A Technologies, a global manufacturing technology and industrial automation company based in San Francisco, California, that effort takes many forms as its leadership leverages funds, high-tech infrastructure, advanced manufacturing capabilities and global networks to support frontline workers and vulnerable communities.
ID4A is approaching the challenge in two ways. First, it is supporting the manufacturing and distribution of critical medical devices and health care products. The organization has already donated $5 million from its profits and raised a total of $30 million from shareholders and its leaders are collaborating with partners in 25 countries to rapidly increase the production and distribution of essential products and devices that support frontline workers. Second, the company is supporting hard-hit individuals in their own community by donating $1 million to 10 schools for underserved students in the San Francisco Bay Area, which will help provide critical services for more than 3,000 low-income children and their families.
“Industry leaders have an opportunity to step up and contribute in impactful ways, whether it is by donating supplies, providing funds to relief efforts, supporting their employees or helping their communities get through the COVID-19 crisis,” said ID4A Technologies CEO and Founder Rania Hoteit. “Now is the time to demonstrate a heroic leadership and a bold mindset to not only persevere but innovate, drive and thrive.”
This year, The Manufacturing Institute, the National Association of Manufacturers’ workforce and education partner, named Hoteit a 2020 STEP Ahead Award honoree. This distinction recognizes women in Science, Technology, Engineering and Production careers who exemplify leadership excellence within their companies.
In addition to working directly on COVID-19 response, ID4A Technologies is assisting other manufacturers with new work configurations. For example, it’s helping other manufacturers reconfigure processes to support social distancing, secure networks and control systems, implement safety measures to protect field workers, support shifts toward remote work and alter product lines to increase the production of medical devices, ventilators and protective gear.
“Although COVID-19 is impacting every business in one way or another, there are unique pressures that the manufacturing industry is facing,” said Hoteit. “If health care workers are the front line heroes fighting against this global pandemic, manufacturing workers are the hidden heroes meeting the large-scale production demand from consumers and ensuring the world has all the supplies and the products it needs to survive, operate, connect and stay safe.”
“Across the country, the men and women who make things in America are delivering for their communities and their country,” said National Association of Manufacturers President and CEO Jay Timmons. “I could not be prouder of their incredible work, or more grateful for their commitment to the cause.”
Manufacturer Cleans Medical Facilities’ Air During COVID-19
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Sign up hereOverwhelmed medical facilities are expanding and placing urgent orders for HVAC systems, putting AAON, Inc., a commercial heating and cooling equipment manufacturer based in Tulsa, Oklahoma, on the front lines of the fight against COVID-19.
On March 29, AAON President and Director Gary Fields received a phone call from one of their sales partners in New York City regarding the need for a new temporary hospital.
“The city was a hotspot for coronavirus. Its permanent care facilities were overwhelmed,” said Fields. “City officials wanted to know what AAON could do to get a temporary space up by April 18. A total of three weeks.”
The temporary medical facility would need heating and cooling units with HEPA filtration systems, which are required in most medical facilities to ensure that recirculated air is clean. That meant standard “off-the-shelf” products wouldn’t work. AAON’s existing inventory also would not fit the bill. The facility needed something big enough to serve large spaces with only a few connections and small enough so the units could be unloaded and positioned using a traditional crane. So AAON sprang into action to design and manufacture the right products.
By the following evening, the project had begun to take shape. The temporary medical facility would involve a total of five tents, requiring 2,200 tons of air conditioning equipment with HEPA capabilities. On March 31 at 5:30 p.m., AAON received the official order. By the next morning at 6:00 a.m., the first of 44 identical 50-ton units began moving down the production line.
AAON team members worked around the clock to complete the order. Three days later, they completed the 44th and final unit, and by April 6, the units had all been delivered—well ahead of schedule.
In addition, AAON has been simultaneously producing other COVID-19 emergency supplies. The State University of New York College at Old Westbury requested 36 similar HVAC units to serve as an additional temporary medical site, and the manufacturer is currently filling orders for facilities in Cranston, Rhode Island, and Denver, Colorado, as well. AAON also recently sent five prototype UV light cabinets to a Springfield, Missouri, hospital, which plans to use them to disinfect masks and other materials.
“AAON was pleased to participate in the effort for this urgent shipment,” said Stephanie Cameron, Community Relations Administrator at AAON, who is also a member of the Manufacturing Institute’s Board of Advisors and a 2015 STEP Ahead Awards Honoree. “As an essential manufacturer of HVAC systems, we are doing all we can for our customers that have AAON equipment on critical infrastructure, and those customers that need new equipment or parts for critical infrastructure.”
Manufacturers around the country are stepping up to help their communities during this pandemic.
“In tough times, the men and women who make things in America can always be counted on to lead the fight,” said National Association of Manufacturers President and CEO Jay Timmons. “Today, manufacturers are delivering on that promise and working to keep America healthy and strong.”
Siemens USA’s CEO on Bringing More Women into Manufacturing
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Sign up hereThe NAM’s Makers Series is an exclusive interview series featuring creators, innovators and trailblazers in the industry sharing their insights and advice. We ask founders, executives and leaders of innovative firms what it takes to be a leader for manufacturers and makers in America.
Meet Barbara Humpton, CEO of Siemens USA. In this edition of NAM’s Makers Series, she explains why women are essential to manufacturing’s workforce.
NAM Honors Ivanka Trump, Launches Creators Wanted to Mark 125 Years
More than $14 million raised so far for “Creators Wanted” campaign
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Sign Up HereManufacturers and industry leaders gathered in Washington, D.C., last night with high-profile government officials to celebrate the 125th anniversary of the National Association of Manufacturers and the launch of it and The Manufacturing Institute’s “Creators Wanted” campaign. Hosted by the NAM, the event featured Senior Advisor to the President Ivanka Trump, who received the organization’s inaugural Alexander Hamilton Award, which recognizes leaders who inspire Americans to promote, perpetuate and preserve manufacturing in America.
“Ivanka Trump embodies the collaborative spirit and relentless drive needed to solve manufacturers’ most pressing challenge—the workforce crisis,” said NAM President and CEO Jay Timmons. “Like no one in government has ever done, she has provided singular leadership and shown an unwavering commitment to modern manufacturing in America.”
Other leaders in attendance included Senior Advisor to the President Jared Kushner, Secretary of Education Betsy DeVos and more than a dozen members of Congress from across the political spectrum.
The “Creators Wanted” campaign is an unprecedented, nationwide effort to reshape America’s perception of manufacturing and take on the manufacturing industry’s skills gap. Manufacturing executives are rallying around the initiative—more than $14 million in initial sponsorships will help the campaign engage communities across the country and inspire more Americans to pursue careers in modern manufacturing.
#CreatorsWanted is an opportunity to leverage the manufacturing industry’s unmatched strength to confront the workforce crisis w/ immediate, long-term solutions. Thanks to our sponsors, @ShopfloorNAM & @TheMfgInstitute can secure the industry's future. https://t.co/YkRj2djc9j
— Jay Timmons (@JayTimmonsNAM) February 12, 2020
The “Creators Wanted” campaign will feature an on-the-ground, interactive mobile tour in more than 20 states and a culminating “Making America” festival in Cincinnati, Ohio. By 2025, “Creators Wanted” aims to reduce the skills gap in the United States by 600,000, expand the number of students enrolling in technical and vocational schools or reskilling programs by 25% and increase the positive perception of the industry among parents to 50% from 27% today.
“Since its inception 125 years ago, the National Association of Manufacturers has stood up for the men and women who make things in America,” said Timmons. “Today, manufacturers are keeping our promise to make a difference for our communities and our country. We have set ambitious goals that we intend to exceed. We will keep manufacturing front and center in 2020 and deliver the results our members expect and deserve.”
USTMA’s Forristall Luke on Changing Youth’s Perception of Manufacturing
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Sign up hereThe NAM’s Makers Series is an exclusive interview series featuring creators, innovators and trailblazers in the industry sharing their insights and advice. Each month, we ask founders, executives and leaders of innovative firms what it takes to be a leader for manufacturers and makers in America.
Meet Anne Forristall Luke, President and CEO of the U.S. Tire Manufacturers Association and 2020 Chair of the Council of Manufacturing Associations. In this edition of NAM’s Makers Series, she explains how to change the next generation’s perception of manufacturing.
By 2025, the NAM and The Manufacturing Institute aim to increase the positive perception of modern manufacturing among students and parents by 50%. Learn more about getting involved in Creators Wanted.
NAM Joins Ivanka Trump in Push for Manufacturing Workforce Development

This week, National Association of Manufacturers President and CEO Jay Timmons joined Advisor to the President Ivanka Trump in Indianapolis for the fourth meeting of the American Workforce Policy Advisory Board. The Board—which is chaired by Ivanka Trump and Commerce Secretary Wilbur Ross, and includes Timmons as a member—was established to provide advice and recommendations on ways to encourage the private sector and educational institutions to combat the skills gap crisis. Areas of focus include demand-driven education, training and retraining, including through apprenticeships and work-based learning opportunities.
“Ivanka Trump’s support on this critical issue is vital, and we are fortunate to have her as a champion for the nearly 13 million men and women who make things in America,” said Timmons. “Manufacturers expect to need to fill 4.6 million jobs over the next decade, so the stakes could not be higher for our industry. That’s why we are proud to help drive the work of the American Workforce Policy Advisory Board alongside Ivanka Trump and Commerce Secretary Wilbur Ross, and it is why the NAM and The Manufacturing Institute are leading the Creators Wanted campaign to inspire a new generation to pursue promising modern manufacturing careers.”
Creators Wanted is a national effort, launched by NAM and The Manufacturing Institute, as part of a broader strategy to build the workforce of tomorrow. The campaign aims to cut the skills gap by 600,000 workers by 2025; increase by 25 percent the number of students enrolling in technical and vocational schools; increase by 25 percent the number of students enrolling in apprenticeships and reskilling programs; and raise to 50 percent—from 27 percent—the number of parents who would encourage their children to pursue a career in modern manufacturing.
A key part of Creators Wanted is a mobile manufacturing tour that will travel to at least 20 states, setting up at events such as state fairs, festivals, conventions, schools and gaming competitions. The experience will showcase the multiple pathways into manufacturing careers and provide resources for individuals to take the next steps to become manufacturers, grow in their careers and learn more about the industry.
Ivanka Trump has been active on raising awareness of the many pathways to well-paying and high-skilled manufacturing jobs. In July, Timmons and Manufacturing Institute Executive Director Carolyn Lee joined President Donald Trump and Ivanka Trump to sign the Pledge to America’s Workers, with manufacturers committing to provide training opportunities to 1,186,000 manufacturing workers over the next five years to address the industry’s skills gap crisis. Ivanka Trump also recently attended an event at Alabama Robotics Technology Park in Huntsville, Alabama, to support the NAM’s FAME program—an earn-and-learn apprenticeship that trains students of all ages and backgrounds, from recent high school graduates to experienced manufacturing employees looking to advance their careers. Originally developed and refined by Toyota, stewardship of the FAME program has recently transitioned to The Manufacturing Institute, the workforce and education partner of the National Association of Manufacturers.
“Ivanka Trump knows how critical manufacturers are to the future of this country, and clearly she is deeply invested in the work that they do every day,” said Timmons.
Creators Wanted Campaign Helps Solve the Workforce Crisis
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SIGN UP HEREThe National Association of Manufacturers and The Manufacturing Institute, the workforce and education partner of the NAM, are embarking together on an ambitious mission to reshape the public’s perception of manufacturing. NAM Vice President of Brand Strategy Chrys Kefalas explains what the groundbreaking Creators Wanted campaign is about and how people can get involved.
What is the Creators Wanted campaign?
We know Generation Z and Millennials want authenticity and real experiences that speak to their values and aspirations. Modern manufacturing provides the chance to create the future, to be true to who you are and who you want to be. But emerging workers aren’t flocking to our careers or even to apprenticeships and educational pathways. We have a massive perception problem, and it’s exacerbating a workforce crisis.
Creators Wanted is an on-the-ground tour coming to at least 20 states in 2020, as well as a long-term campaign to get more emerging workers across the country to look at manufacturing careers as prizes to be had and not as consolation prizes. We’re taking a mobile manufacturing experience into communities so that people can see and experience for themselves how humans and exciting technology such as AI and 5G are coming together to make great careers and a better future. Creators Wanted is about building connections for people so they can become manufacturers, grow in their careers and even advocate for the industry. And it’s about scaling up bold workforce programs at the Institute to add more veterans, women, diverse communities and youth to manufacturers’ talent pipeline.
What will the campaign achieve?
Ultimately, our goal with Creators Wanted is to reshape how most Americans view modern manufacturing careers. More immediately, by 2025, Creators Wanted aims to reduce the skills gap in the United States by 600,000, increase the number of students enrolling in technical and vocational schools or reskilling programs by 25% and increase the positive perception of the industry among parents to 50% from 27%.
Why should students consider a career in manufacturing?
First, we have plenty of opportunity. About half a million jobs are open today, and by 2028, we’ll need to fill 4.6 million jobs. Second, modern manufacturing jobs pay well and are incredibly rewarding. Manufacturing jobs regularly pay more than $80,000 and provide the opportunity to climb much higher in your career, all without incurring massive college debt. You can be a part of teams that are doing exciting work and have a job with a clear purpose, where you know your contribution makes a difference.
How can I get involved in Creators Wanted?
Right now, we’re prioritizing fundraising for the campaign so we can get the Creators Wanted Tour to as many communities as possible and expand our workforce programs for veterans, women, diverse communities and youth. If you believe that America needs this campaign and needs to renew the promise of careers in manufacturing, we hope you’ll consider chipping in and supporting.
To learn more about getting involved, go to CreatorsWanted.org.
Manufacturing Day Results Are In
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SIGN UP HERELed by The Manufacturing Institute, the National Association of Manufacturers’ workforce and education partner, Manufacturing Day shows students what a career in modern manufacturing looks like. Throughout October, manufacturers throughout the nation hosted more than 3,000 MFG Day events, and more than 325,000 students, teachers and parents participated.
Manufacturers continue to cite struggles with finding talent. To help solve the workforce crisis, manufacturers open their doors on MFG Day to showcase their facilities and the changing nature of jobs to help shift perceptions about the sector as a career.
On social media, the event accumulated a record-setting 200 million impressions and 163,000 engagements, including posts from influencers. The event also generated $1.1 million in earned media.
The Manufacturing Institute conducted a survey of attendees and hosts to help gauge the impact of MFG Day. Going into the events, 21.4 percent of students participating in an MFG Day event said they had no familiarity with manufacturing. But after attending an event, approximately 90 percent of participants said they were more familiar with manufacturing, and 72.4 percent said they now believed that manufacturing provides an interesting and rewarding career. Moreover, 63.2 percent were more inclined to tell friends, family members or others about manufacturing as a career, with half of the attendees suggesting that they were motivated themselves to pursue a career in manufacturing.
“The modern manufacturing industry simply isn’t the one our grandparents remember. The career opportunities it offers today are increasingly high-tech, high-pay and—as thousands of students and parents discover for themselves each MFG Day—pretty fun too,” said Carolyn Lee, executive director of The Manufacturing Institute. “This year’s MFG Day was another great success. I’m grateful to the many manufacturers, educational institutions and other partners across the continent who not only opened their doors but helped open minds as a result.”