Case Study: Corporate Social Responsibility – Pella Corporation
Using Corporate Social Responsibility to impact DEI Efforts
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Pella has deeply rooted values in philanthropy and community involvement going back over 95 years. While many companies may participate in corporate social responsibility (CSR) at the surface level, Pella believes it is their duty to go beyond what is expected to make a meaningful and positive impact in the community. Pella chose to use its CSR Program to champion diversity and inclusion. With Pella’s new “Go Beyond the Cause” campaign, not only has Pella chosen to develop an inclusive CSR strategy within their organization, but they have also focused on investing in DEI outside of their organization through their CSR platform.
The Go Beyond the Cause Campaign has been a way to use CSR to drive inclusiveness within the company, while also delivering DEI results outside of the organization. The campaign has been a way for employees, partners, and community members to be proud to represent the Pella brand.
Best Practices
- Start small, less is more in terms of initiatives.
- Encourage employee engagement every step of the way.
- For fundraising, variety is key. it is important to always evaluate your organization and see what events may work better than others and the capacity of each.
